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Job Details

Associate Director, Brand Experience Integrator, Cleaning

  2025-04-14     The Clorox Company     all cities,CA  
Description:

Clorox is the place that's committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

The Brand Experience Integrator plays a pivotal role within the US Cleaning business unit, driving growth by developing and executing comprehensive full-funnel demand plans. As a key strategic partner, this position serves as a vital liaison between national marketing and sales teams, ensuring the seamless integration of the consumer experience across all stages of the funnel. The Brand Experience Integrator is responsible for maintaining continuity, quality, efficiency, and ultimately delivering plans that align with business objectives.

This role demands exceptional orchestration, navigation, and collaboration with leadership, as well as strong partnerships with Brand, Brand Engagement Subject Matter Experts, Sales, Shopper Experience, and various agency partners. As a central point of contact, the Brand Experience Integrator must effectively influence leadership, peers, and cross-functional teams to drive alignment and execution. Additionally, this position brings expertise in developing impactful merchandising and promotional strategies that support overall business goals.

In this role, you will:

Responsibilities

  • Own the development of full-funnel and ecommerce acceleration strategies, influencing decisions, priorities, and budget allocations during the planning process to ensure robust and effective plans.
  • Collaborate with Sales to build key materials that communicate marketing goals and strategies to the sales organization and retail partners.
  • Drive cross-functional collaboration within the business unit (BU) and Local Engagement Representatives (LERs) to build and execute comprehensive, integrated marketing plans.
  • Ensure seamless execution, activation, and sharing of insights and learnings across teams.
  • Maintain transparency and tracking of the holistic budget, ensuring alignment with strategic goals.
  • Partner with Insights, Brand Engagement/Brand teams, and key retailer teams (both internal and agency) to develop comprehensive learning and measurement plans.
  • Capture insights and make actionable recommendations for continuous improvement in collaboration with key subject matter experts.
  • Collaborate with key brand experience agencies to ensure alignment on marketing strategies and effective campaign execution.
  • Establish mechanisms to share, educate, and communicate business priorities, campaigns, and performance with Center of Capability teams.
  • Enable bridging of capability gaps between national marketing and retailer teams to improve overall performance and alignment.

#LI-Hybrid

What we look for:

Experience

  • 9+ years of marketing experience, including time spent in sales and/or shopper experience roles, with a strong track record of success in driving business results.
  • Proven experience translating business strategy into actionable marketing and sales initiatives that effectively engage and reach the consumer.
  • Niche knowledge in shopper marketing, including national promotions, e-commerce strategies, digital shelf management, and agency partnerships.
  • In-depth understanding of customer needs across key retailers such as Walmart, Target, Amazon, Costco, and/or Grocery.

Skills

  • Strategic thinking & planning
  • Cross functional teamwork
  • Analytical thinking and data driven
  • Leadership & influence.

Education

  • BSc on Marketing, Business or related experience
  • MBA is a plus

Workplace type:

Seeking candidates for a hybrid work opportunity, combining the best of both worlds with 3 days in the office. Embrace flexibility and productivity as you collaborate in-person with colleagues, fostering innovation and teamwork.

We seek out and celebrate diverse backgrounds and experiences. We're looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.

At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives here.

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