Job Details

Our client, a leader in the financial services industry, is looking for a contract Manager, Digital Media Measurement Strategy to join the team starting in October. Role will be remote and at least of 6 month duration.

Essential Duties and Responsibilities

• Implement digital media measurement strategy based on measurement framework, work with Ad Ops team to ensure consistent tracking and measurement across platforms
• Responsible for full funnel digital media performance reporting and analysis, ensure data integrity and accuracy
• Design and create visualizations for enterprise marketing performance data reporting
• Partner with digital Strategy and Channel teams to develop actionable insights to guide media optimization
• Serve as subject matter expert on digital media performance analytics and related tools, both internally and externally.
• Perform cross channel measurement to evaluate and refine activity, including test and learn, conversion lift studies and deeper analysis
• Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting

Required Skills

• A minimum of 5+ years of digital analytics experience
• Able to work independently with minimum supervision
• Proficient in MS Excel Pivot Tables
• Creation and maintenance of Tableau Dashboards
• Strong analytical skill with the ability to interpret media data and develop action plans
• Deep familiarity with paid digital reporting platforms (Display, Programmatic, SEM, Video, Social) including ability to navigate platforms and pull reports
• Strong attention to detail to perform data & reporting quality assurance work between raw and reporting datasets
• Knowledge in the Google Marketing Platform and Analytics suite (Google Analytics, Campaign Manager, Google Ads, Search Ads 360) and data visualization tools (Tableau / Google Data Studio / Power BI)
• Excellent communication skills to stakeholders of all levels

Desired Characteristics
• Working knowledge of media data ETL process and programming languages such as SQL, SAS, Python
• Experience in Google BigQuery
• Experience in financial industry (e.g. banking, credit cards, lending)
• Experience in MMM & MTA solutions
• Working knowledge with campaign trafficking and tagging processes and tools
• Working knowledge of other digital analytics platforms/tools such as Omniture, CDPs, audience management, and attribution tools
• Familiarity of agile processes
• Strong inter-personal skills, with ability to influence across cross-functional teams in a large org
• Motivated self-starter and team player
• Strong problem-solving and decision-making skills