Job Details

Location: Remote (must be available for calls with the U.S. team in PST, Seattle)

Position Overview

Pictory.ai is seeking a highly skilled and experienced B2B Product Marketing Manager to drive product marketing strategies aimed at increasing adoption, engagement, and revenue within our B2B customer base. This full-time role requires a strategic marketer with experience in content creation, project management, and executing B2B email campaigns. You will collaborate with product, sales, and marketing teams to create compelling content and manage key initiatives, including webinars, events, and the ambassador program. The role is pivotal in ensuring that Pictorys products are effectively positioned to our ideal customer profiles (ICPs) through targeted messaging and initiatives.

Key Responsibilities:

• Content Creation: Develop B2B content including one-pagers, solution documents, case studies, webinar presentations, event assets, video scripts, and other marketing collateral for target B2B audiences (ICPs), ensuring alignment with customer needs and Pictorys product offerings and key value propositions. Collaborate with the sales team to ensure these assets drive pipeline growth.
• Project Management: Lead and manage projects for webinars, conferences/events, and the ambassador program, ensuring all aspects are executed on time and aligned with overall marketing goals.
• B2B Email Campaigns: Develop and execute targeted B2B email marketing campaigns to nurture leads, engage customers, and drive conversions, using email platforms such as Customer.io.
  
• B2B Understanding, Positioning, and Messaging:
• Research the needs of our Ideal B2B Customer Profiles, identify scenarios for which Pictory can address their needs, and influence our B2B product marketing strategies to increase customer acquisition, retention, and upsell opportunities.
• Craft compelling B2B messaging and positioning for Pictory.ai's product suite tailored to B2B clients, emphasizing value propositions, competitive differentiation, and product benefits.
• Support customer success team with proactive and reactive messaging for B2B customers.
• Stay current with B2B marketing trends, competitor activity, and best practices to drive continuous improvement in Pictory's B2B marketing efforts, positioning, and messaging.

Qualifications:

• Excellent communication and writing skills in English, with the ability to effectively communicate complex product features and benefits to B2B audiences.
• 5-7 years of experience in B2B product marketing, preferably within SaaS or AI-driven industries.
• Proven ability to create high-quality marketing content (e.g., one-pagers, solution documents, webinar presentations, event assets) using tools like Canva or Adobe.
• Experience managing projects, including webinars, conferences/events, and ambassador programs.
• Strong knowledge of B2B email marketing strategies, with hands-on experience executing campaigns to drive lead nurturing, engagement, and conversions.
• Strong project management skills, with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Analytical mindset with the ability to interpret data and optimize marketing campaigns.
• Collaborative and team-oriented with experience working closely with product, sales, and customer success teams.
• Knowledge of industry trends, competitive landscape, and customer challenges in B2B SaaS is highly desirable.