Job Details

Location: Beverly Hill s, CA (Onsite Mon-Thurs)

Type: Full-Time

Reports to: C hief Brand Officer

About SET Active

SET Active is a fast-paced, growing women's athleisure startup known for delivering elevated everyday essentials designed for movement, comfort, and lifestyle. We're a small but mighty team of thinkers, builders, and doers who are passionate about pus h ing boundaries and redefining what it means to "li v e in SET." Our brand is rooted in culture, driven by community, and grounded in intentional storytelling. We believe in delivering more than ju st product - we deliver moments, movement, and meaning.

Position Summary

We're looking for a strategic, solutions-oriented, and creative Brand Manager to join our team and help bring the SET brand to life across every touchpoint. Thi s is a pivotal role on our lean, fast-moving marketing team- ideal for someone who thrives in a collaborative, dynamic environment and is excited by the opportunity to shape brand perception and emotional connection with our growing community.

You'll own the end-to-end development of brand campaign and storytelling initiatives that drive awareness, engagement, and brandlove. This role requires equal parts creative thinking and operational excellence - from 360 degree campaign planning and voice development to managing high-impact brand partnerships and activ ations.

Key Responsibilities:

Brand Marketing & Campaigns

• Own end-to-end development of brand campaigns - from brief to execution - ensuring a cohesive, elevated brand presence across all channels.
• Build seasonal and product-specific go-to-market strategies that drive awareness, engagement, and long-term affinity.
• Collaborate with eComm , Growth, Creative, PR, and Social teams to ensure 360 campaign integration.
• Support in copywriting and creative ideation to help bring brand stories to life across touchpoints.
• Analyze brand campaign performance and recommend optimizations based on learnings.

Brand Partnerships & Collaborations

• Support influerner strategy and creator partnerships as part of broader community activations and brand storytelling. Partner with PR, social, and experiential teams to identify talent, build authentic relationships, and ensure integration across key brand moments.
• Identify , pitch , and manage brand and talent partnerships that align with SET's values , aesthetic, and cultural position .
• Own the full lifecycle of collaborations - from outreach and negotiation to contract management, launch, and post-mortem analysis.
• Work cross-functionally to ensure partnerships are seamlessly integrated into broader brand and marketing efforts.

Voice & Messaging

• Uphold and evolve SET's brand voice across all customer-facing touchpoints, ensuring consistency and clarity.
• Build messaging frameworks for brand campaigns, product launches, and cultural moments.
• Collaborate with internal and external partners to maintain consistency and clarity in tone and storytelling.

Community & Cultural Moments

• Drive strategic integration of brand in community-facing initiatives; from pop-ups and IRL events to influencer and creator activations.
• Partner with PR and Experiential teams to craft compelling narratives around events and cultural milestones.
• Ensure all SET moments, digital or physical, are executed with a strong brand lens.

Brand Health & Insights

• Monitor social sentiment, campaign engagement, UGC , and influencer feedback to assess brand resonance .
• Maintain a pulse on industry trends , community feedback , and cultural shifts to inform brand strategy and innovation .
• Deliver regular report ing on brand KPIs and campaign performance to internal stakeholders.

Qualifications

• 5+ years of experience in brand marketing, partnerships, or brand strategy - ideally in DTC , fashion, lifestyle, beauty , or consumer goods.
• Demonstrated success in managing and executing integrated brand campaigns , storytelling initiatives, and partnerships.
• D eep understanding of brand i ng, audience engagement, and customer lifecycle.
• Excellent project management skills - able to juggle multiple campaigns and stakeholders while staying organized and on deadline.
• Strong written and verbal communication, creative ideation, and problem-solving abilities.
• Experience collaborating with cross-functional teams in a fast-paced, high-growth environment.
• Sharp attention to detail and ability to adapt quickly to change.

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