Job Details

Description

Lundberg Family Farms is seeking a driven Brand Manager to shape the future of our brand, strengthen consumer affinity, and support product innovation. This role combines strategic brand management with hands-on execution across digital, social, and experiential marketing to drive business growth and long-term brand equity.

This is a hybrid role requiring three days in office (Tues - Thurs) and two remote days (Mon & Fri) each week. Residing within convenient distance of the office is required.

What You'll Do

Shape the Future

• Drive select innovation projects, line extensions, and brand initiatives while supporting the Senior Brand Manager on larger strategic priorities.
• Collaborate with cross-functional teams on product development, packaging, and assortment strategies to ensure alignment with brand and consumer needs.

• Support campaigns across digital, social, influencer, and event marketing that grow awareness and consumer engagement.
• Create and share compelling brand content across owned channels to strengthen loyalty and deepen consumer connections.

• Analyze market trends, syndicated data, and consumer insights to shape strategies, reports, and business reviews.
• Monitor the competitive landscape and deliver actionable recommendations that drive growth and enhance brand positioning.

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 5+ years of CPG brand management, marketing, or sales experience (natural/organic category preferred).
• Strong analytical skills with experience in syndicated data tools (Nielsen, IRI, SPINS).
• Proficiency with Microsoft Office and project management platforms (Asana, Smartsheets, etc.).
• Experience in digital marketing, content creation, and building consumer engagement strategies.
• Excellent communication, collaboration, and project management abilities.
• Willingness to travel for meetings, trade shows, and events.